BRANDING & PACKAGING
The Kismet Kafe emanates Istanbul traditions with a modern twist. Drinking Turkish coffee, or kahve, destines friendship; it is meant to be enjoyed over long conversations, over years and lifetimes. Yet modern life demands tight schedules and coffee in a take-away cup.
Kismet Kafe offers kahve served in-house and to-go, appealing to both hotel guests and local residents. The cafe’s design speaks to this slow/fast dichotomy through contrast, from the black and white palette to the thicks and thins of the typeface Austin. Clean and straightforward, these elements create a classic, timeless, and contemporary language.