PERLE LUXURY FOODS

BRANDING & PACKAGING

Perle Luxury Foods specializes in gourmet gift sets for culinary enthusiasts age 25-40. Inspired by Art Deco design and Parisian sentiment, Perle’s mission is to celebrate the very best food products and the artisan’s who craft them.

The hearthstone of the brand is the aptly named custom typeface, Perle, consisting of 26 letters, 8 alternatives, and numerals 0-9. It conjures the roundness of a pearl bead while relating to deco style through long lines and geometric structure. Echoing the Deco characteristics are the intricate patterns and vintage color palette, striking a balance between artisan craft and streamlined elegance.

Client: Self-initiated

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