GREEN FLASH CONCERT SERIES
BRANDING & PACKAGING
The Green Flash concert materials, commissioned by the Birch Aquarium, promote the performers of the season while attracting a philanthropic audience age 35-50. By connecting images of marine life with musical instruments, the posters and cd sleeve raise awareness about the event, but also speak to the mission of the aquarium.
Using watercolor, texture, and layering techniques each item becomes an art piece to further inspire patron support. The organic nature of the watercolor juxtaposed with fresh, vibrant color connect the viewer to the energy of both music and the ocean.