Inspired by the city of Istanbul, where east meets west, the Hotel Harika conveys Turkey’s intricate culture through traditional ornamentation. Boutique style lures guests to relax in plush, contemporary accommodations. Here the modern bohemian woman age 30-45 can indulge without spending a fortune. 

Historical shapes and vivid color are coupled with feminine lines, cultivating a unique charm.  Custom typography and bold patterns balance richness with a fresh sophistication. The hotel’s name Harika, meaning wonderful will surely deliver such an experience.

Fortune-telling in the leftover grounds is a time honored tradition of drinking Turkish coffee. Tatli Fali chocolate bars pay homage to that tradition with the infusion of Turkish coffee and other classic flavors, like honey, dates and mint. The name Tatli Fali, meaning sweet fortune, combines Turkish flavors and traditions into a delicious new experience.  

Guests of the Hotel Harika enjoy individually packaged chocolates as an in-room amenity. Patrons of the Kismet Kafe can purchase their favorite full sized chocolate bars. The traditions of Turkey are also infused into the packaging design with tulip ornamentation and connect to the Hotel Harika brand through pattern and color.

As part of the Hotel Harika brand, the Kismet Kafe emanates Istanbul traditions with a modern twist. Drinking Turkish coffee, or kahve, destines friendship; it is meant to be enjoyed over long conversations, over years and lifetimes. Yet modern life demands tight schedules and coffee in a take-away cup. 

Therefore Kismet Kafe offers kahve served in-house and to-go, appealing to both hotel guests and local residents. The cafe’s design speaks to this slow/fast dichotomy through contrast, from the black and white palette to the thicks and thins of the typeface Austin.  Clean and straightforward, these elements create a classic, timeless, and contemporary language.

The Mixology Garden is an herb growing kit for the male cocktail aficionado age 25-40. Influenced by the Victorian apothecary, this hand-crafted packaging appeals to the nostalgia of mixology. The logo and herb labels were greatly influenced by Victorian typography, particularly vintage photobacks and cigar labels. 

Wood type letter forms plus beveled and drop shadow decoration speak to the ornamental hand drawn type of the era.  Subdued, muddy colors also elevate the vintage feel while a mixture of textures and materials like wood, concrete and metal target a masculine audience.

This book illustrates a poem based on Erikson’s stages of psychological development. Healthy developing humans pass through eight stages, from infancy to adulthood, in which a person confronts and masters new challenges. Through a series of sewing lessons, a mother weaves the knowledge and skills necessary to pass these challenges into the very garments she creates for her daughter, from infant clothes to a wedding dress. Meeting the challenges of her own final developmental stages in the process. 

Illustrated by a single thread which crescendos into a tighter and tighter stitch, weaving in and out of different textures and materials until it is finally cut. This design was meant to encapsulate the poem’s cadence and emotion.

Molly, an architect and Greg, a lawyer are a sophisticated but laid-back couple who share a love of indie music, gourmet food, and great buildings. The suite of wedding invitations for their summer wedding in San Diego needed to reflect their down-to-earth style and grown up life. 

The invitations express their refined taste with a bit of whimsy and pay tribute to the imaginative nature of the bride and groom. Rich blue and gold colors with interweaving patterns make an elegant statement. The playful script typeface adds charm to create a luxurious, yet cordial design.

The Lollie Lix brand offers cough and sore throat remedies made from all natural ingredients.  Inspired by the Australian honey possum, this drug-free elixir provides a solution that treats common cold symptoms and taste buds alike.  Kids age 2 and up connect with the product by way of package story-telling and through illustration, pattern, and typography.  

Playful shapes and color, influenced by Aboriginal art, set against elongated lines of the logo, the box, and the actual honey sticks create a strong brand.  In turn this creates confidence for parents and a healthful, engaging experience for kids.

The Green Flash concert materials, commissioned by the Birch Aquarium, promote the performers of the season while attracting a philanthropic audience age 35-50.  By connecting images of marine life with musical instruments, the posters and cd sleeve raise awareness about the event, but also speak to the mission of the aquarium.  

Using watercolor, texture, and layering techniques each item becomes an art piece to further inspire patron support.  The organic nature of the watercolor juxtaposed with fresh, vibrant color connect the viewer to the energy of both music and the ocean.

The La Jolla Playhouse Winter 2012 season showcases three plays by Tennessee Williams, titled Kaleidoscope.  Aptly named, the season’s theme represents the broken, illusory worlds where characters tumble about in their nostalgic and poignant but fractured realms.  The season theme also speaks to Williams’ extraordinary talent of turning the ordinary object into a symbolic metaphor.

The season brochure, tickets, and banners beckon to theatre patrons age 25-40, with color, line and contrast.  The bold palette, irregular shapes, and compact logos speak to poetic tensions, as well as the brochure structure which folds in upon itself.

Perle Luxury Foods specializes in gourmet gift sets for culinary enthusiasts age 25-40. Inspired by Art Deco design and Parisian sentiment, Perle’s mission is to celebrate the very best food products and the artisan’s who craft them. 

The hearthstone of the brand is the aptly named custom typeface, Perle, consisting of 26 letters, 8 alternatives, and numerals 0-9.  It conjures the roundness of a pearl bead while relating to deco style through long lines and geometric structure.  Echoing the Deco characteristics are the intricate patterns and vintage color palette, striking a balance between artisan craft and streamline elegance.